ysm communications | graphic design and marketing communications strategy



Our approach



Client focused. Flexible. Experienced.





Listening to client needs is core to our approach





listening | ideation | reflection | discussion | refinement | delivery



We understand that each client has a unique situation. We strive to understand as much as possible about your organization and market context so that each project is optimized for your particular objectives and target audience.


We take the time to listen and ask key questions. We take the time to develop optimal solutions for your goals. And, we leverage past experience to facilitate as efficient a workflow as possible.


We usually start concepts in a simple design direction. Clean, simple designs help ensure the message you convey gets the appropriate focus. Our aim is for the design to recede and be ancillary to the content. Stylistically, we can be versatile and therefore efficiently adapt to your organization's styles and preferences.



Typical process





1. First, we listen to your needs and jot down your objectives.

2. Next, we work to understand as much as possible about your target audience.

3. We also ask about the context - especially market context.

4. We work up a few concepts. Then, discuss them with you.

5. We reflect and refine. And, review with you again.

6. Once approved, final versions are delivered in the formats requested.





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