ysm communications | graphic design and marketing communications strategy


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Portfolio





Corporate Identity | Illustration | Web Design | PKG Design | Exhibition graphics | Print Collateral | digital media





Below is a sampling of projects and stylistic versatility.





CORP IDENTITY | logo design





Examples of logo designs. Some of these were also expanded to a full corporate identity package with business card, slide template, and stationery.



ILLUSTRATION | splash graphics, online ads





Various image collages created for clients. These are examples of image composition utilizing vector graphics in combination with stock photography, custom colorization, and various artistic overlays.



ILLUSTRATION | diagrams, infographics





Examples of schematic diagrams and progress charts. One was for a software services client. The other was a biotech firm.



WEB DESIGN | home pages





Examples of different styles of home pages for a handful of clients. These were developed for desktop viewports.



EXHIBITION GRAPHICS | booth panels





An example of booth panel comps. Two draft options were shown and provided in a way the client could compare the panel designs as an ensemble.



ILLUSTRATION | accent images





Abstract images developed for life science topics. One is an image composition combining stock imagery with original art. The second is an original image "painted" in Photoshop.



DIGITAL ASSETS | banner graphics





An example of a mid-project series of comps. The client was provided with various color and composition options.



EXHIBITION GRAPHICS | booth panels





Booth panels used in a smaller booth. The challenge is to ensure the messaging was kept above the area hidden by the podium and table.



PRINT COLLATERAL | brochures, flyers





Various examples of print collateral. Examples shown include both finished and design proposal drafts.



PRINT COLLATERAL | postcard mailer





A postcard mailer invitation. The tent image was developed for the event and used across all the related collateral pieces.



PRINT COLLATERAL | insert card





An insert card used as a CD jacket for the client's software sample.



PRINT COLLATERAL | poster





Proposed draft for a poster commemorating a centennial celebration.



PACKAGE DESIGN | labels, box





Examples of package design. Proposed bottle labels for a potential food client. Box and matching CD design for a life science company.



PACKAGE DESIGN | wine labels





Wine label comps for a fundraising event with a 70s theme..



WEB DESIGN | 2nd level pgs





Comps to provide color and image options for a set of second-level pages. These pages needed to have consistency of format and look as they were analogous section landing pages.



WEB DESIGN | web banner study





Another example of a mid-project series of comps. This set was from a study of color options and image options for the clients home page banner graphic. This is one of several options provided to the client -- shown in context of their web page.



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